Let’s say you’re running a successful store. You’ve figured out inventory, you’ve got a healthy amount of traffic, and your customers are raving about your products. Have you covered all your bases? Not necessarily. You could still be experiencing a huge number of lost sales. How? Through shopping cart abandonment. We shared an astonishing fact a little while ago that comes from a roundup of studies: 67.45% of online shopping carts are abandoned before the customer completes a sale. That implies that your sales numbers may only be one third of what they could potentially be. Now it may not be possible to persuade all cart-abandoners to go through checkout and triple your sales. Some customers may have never had the intention to purchase in the first place. But it’s worth putting in the effort to resolve as many lingering hesitations as you can, because a significant percentage of them are persuadable. You can find on that previous post our discussion of the typical reasons cited for cart abandonment, as well as how to prevent it before it happens. Today we want to zoom in on one of the most effective ways to recover lost customers after they abandon their carts: the Email Recovery Campaign. Then we’ll share the tools you need to set one up for yourself.