There are factors that played major roles in making Linda Ikeji’s Blog successful. But the major factor is “Consistency”.
Linda Ikeji started blogging when there was no competition in Nigeria blogosphere. As at then, there was no serious blogs online to serve Nigerians with Entertainment news and stories except Bellanaija and few other blogs that doesn't update their blog often.
In her own case, she was very consistent over the years, and not letting off even when she wasn't making money out of it. Yet she keeps pushing. She passionately and patiently blog for more than 4 years before she became successful with her blog.
Two (2) other common factors that made her blog to be more successfully than others could be traced from
- Huge Followers
To break it down, those days Linda started blogging was when she grew her social media followers and mail lists. Linda don’t really get reasonable proportion of her visitors from search engines but from Nigerian youths who have been following her blog’s updates from Facebook, Twitter, Instagram and mails due to their keen interest in Entertainment updates and gossips. These followers are the ones pushing her blog up.
- Blog Age
Google or other search engines respect Blogs with authority. Linda’s blog have stayed for more than 6 years now and her content database is huge with unique content.